E-retail is an exciting, dynamic sector that is primed for growth. But, e-retail companies need to make sure that they provide the right customer service experience to build customer loyalty and advocacy.
The Customer Experience (CX) Lab has done research on e-retail customer preferences. The results show that e-retail companies still need to work on providing customers with their preferred channel of interaction. To find out more, please read the brand new white paper, which outlines important strategies to build customer advocacy and loyalty through customer experience.
CX Lab e retail Building the right e-retail Strategy